Facebook just released a new plugin for WordPress that makes Facebook integration, publishing and a lot of other cool stuff easier than ever. Like you would expect, the plugin ships with new widgets and lots of cool toys, but what is more important is it lets you mention Facebook pages and friends right in the post for further integration. And what’s more, when you do, your post automatically appears on that person’s timeline! The marketing (and spamming) potential is enormous.
Setting up Facebook for WordPress is a bit of a pain: After installing the plugin you have to create a Facebook App and hook the two together. If you want to allow the plugin to push content directly to Facebook you also have to create an Open Graph action within your app. It’s all explained in documentation, but even so it’s not as easy as it should be. Considering this is a Facebook app that’s hardly news.
I just hooked the plugin up to my own Facebook account and pages and will be running some experiments throughout the next few weeks. If you have any experiences yourself and would like to share, please do so in the comments below. I’m always looking for information about real life usage of stuff like this.