Categories
Internet My Opinion

Open Letter to the CRTC

To the Secretary General, CRTC

I am confused about the CRTCs role in Canadian society. You are said to be a watchdog, but to me it seems the only parties you are watching over are the 4 big telecommunication companies in Canada and their monopoly on everything from television transmission to internet services and mobile networks. This impression has been with me for a long time but recent decisions on Usage Based Billing and unlocking of cell phones for a price have made me put serious questions to whether the CRTC is put in place to ensure fairness or if it’s actually just a government appointed body that protects a monopoly.

Usage Based Billing is not fair for anyone

The debate over Usage Based Billing is limited to a debate over whether or not the big telecoms should be allowed to impose billing practices on their 3rd party resellers. The arguments against this practice largely focuses on two points:

1. Limiting bandwidth to users prevents them from using new more data heavy applications and stifles innovation.
2. The argument that heavy users should pay for their keep makes little sense seeing as the difference in cost to the supplier of transmitting 1GB vs 100GB is minimal. The cost imposed is grossly exaggerated.

First of all, these arguments apply just as well to the main telecoms as to the resellers, so if the ruling is overturned (as it should be) it begs a revisiting of the regulations regarding the main telecoms and their capping of services.

More importantly however is an issue not addressed at all: That the big telecoms have a vested interest in capping their services, not to preserve bandwidth but to block out competition and force the public to use only services provided by the big telecoms.

The simplest example is Netflix, but it is far from the only one. With caps on internet traffic users will be hard pressed to use streaming audio, video and imaging services without having to pay huge overages. This forces them to use only services provided by the big telecoms.

Thus it can be argued that the capping of internet services by the big telecoms is actually a move against competitors to push them out of the market, and an unfair one at that because these same telecoms have a monopoly, imposed by the CRTC, on bandwidth in Canada.

Such a policy enacted by a company in any other industry would be considered questionable, and it reeks of activity normally reserved for criminal cartels.

Capping of internet services is bad for communication, bad for investment, bad for the industry and bad for consumers. The only party that benefits from it is the big telecoms. If they are allowed to continue this practice, the CRTC needs to break the monopoly and allow other actors into the market to create a fair market.

I work in the web industry and we are in the process of developing an application that requires a lot of bandwidth from the users. It’s a free service that will help them get more out of their photos online. With internet caps these types of services are doomed to failure, not because they are too bandwidth heavy but because the big telecoms and the governing bodies that mandate them are not thinking forward but trying to anchor us firmly in the past.

Unlocking of Cell Phones: If I own it I should be able to use it

Yesterday it was announced that the CRTC will be imposing on the big telecoms to allow unlocking of all fully paid cell phones so that the users can use the network of their choice. This is a practice that has been in place in most other western countries for over 10 years and is only fair. After all, if you own a product outright you should be allowed to use it in any way you want.

The problem is that the CRTC is letting the telecoms charge a fee for unlocking the phones. Reportedly Telus will be charging $50 for the unlocking of a phone. This is tantamount to a ransom and is unacceptable.

When a consumer purchases a full price cell phone or buys out their contract, they are paying full price plus a markup on the cell phone just like they would if they bought a vacuum cleaner, an MP3 player or a car. It is only fair to assume then that seeing as the company that sells the cell phone has no vested interest in it and is in fact turning a profit, the consumer should be able to use the cell phone in any way they see fit. Until now this has been impossible because the telecoms have asked the cell phone manufacturers to lock the phones so they can only be used on their networks. This is a simple software key and it can easily be unlocked with the right code, but the code has so far been hard to obtain.

Now with this new rule in place, the telecoms have to unlock the phones upon request, but they are allowed to charge for that unlocking. And they are charging $50 which is $30 more than what the same unlocking would cost on eBay.

The problem here is that a) the locking is done at the request of the telecom, b) the unlock procedure costs the telecom nothing and c) when fully paid the phone is the sole property of the consumer and should be fully functional.

Forcing the telecoms to permit unlocking is the only correct thing to do here. Allowing them to charge for this service on the other hand is unacceptable. Just like any car owner is allowed to buy gasoline from the vendor of their choice, so should a cell phone owner be allowed to buy cell phone services from a provider of their choice. This is basic free market theory. What we have at present is closer to cartel or even mafia practices.

What is your role and who protects my consumer rights?

I am left wondering what the role of the CRTC is. Based on these recent decisions and others before it I find it hard to imagine it can be protecting anyone but the telecommunication companies the body is set out to be a watchdog over. If it is to protect consumers the body has utterly failed and it would be time to revisit its mandate.

But more importanly, who is protecting my rights as a consumer? I am from Norway, a country where consumer rights are valued. What I see happening in the telecom industry in Canada could never happen in my home country because it is unfair and puts the consumer at a permanent disadvantage. To put it plainly, if not the CRTC then who is protecting Canadians from being screwed over?

I would very much like to hear your thoughts on this because as of right now I see no rhyme nor reason in the decisions made by the CRTC.

Yours truly,

Morten Rand-Hendriksen

Categories
Internet My Opinion News

Capping the Net – You Don’t Know What You’ve Got ‘Till It’s Gone

If you don’t want to read all my ramblings, here is what I want you to do to help protect and preserve the free and clear open web:

  1. Go to http://stopthemeter.ca and sign the petition
  2. Send all your friends, family, frenemies, school aquaintences and your neighbour’s cat to the same site and get them to sign the petition (well, maybe not the cat)
  3. Share the link on Facebook, Twitter and everywhere else you think someone may see it
  4. Go to OpenMedia.ca and educate yourself on this very important issue.
  5. Contact your local and government representatives and demand that the CRTC start protecting the rights of consumers, not just the rights of corporations
  6. Call your Internet Service Provider and tell them point blank you are not happy with what they are doing and that you want your internet to remain free, clear and uncapped
  7. Tell your friends about this issue and get them involved

And here’s why:

You may have heard some of your geeky friends talk about the major internet service providers in Canada pushing for new legislation to allow them to cap internet use and demand pay for “overages”. And you may have heard the CRTC – the decision making body put in place to ensure fair trade and practice in the communications space – has made some decisions in this regard that in no way favour consumers. What you may not know is that this move is the first step in what could become a stifling of the internet, a blockage of services and you ending up with a web that just isn’t what it used to be.

Why it matters to you

The crux of the situation is this: Up until the last few weeks your cable internet connection has been open meaning you pay the same if you download 5kb or 300 GB per month. The Internet Service Providers (Bell, Rogers, Telus and Shaw) don’t like this. They want to charge you a base fee for a capped service (say 20GB per month) and then charge you overages (say $1 per GB) when you exceed that cap. That may sound fair but in reality it’s not. And what’s worse, it may just be the first step in an attempt to stifle the web and force you to use paid services rather than the free ones that are currently available.

Although it might not seem like such a big deal right now, capping the web will become a very big deal very soon. New services like Netflix and other streaming media are popping up everywhere, and with them come new ways of using the web. No longer can you only surf web sites. You can download or stream movies and TV when you want where you want, you can use Skype to have video conversations with multiple people at the same time, you can stream music from a myriad of services. And as quality and compression improves these services put more and more loads on your connection. As a result, whereas right now you may only use 5GB per month and get your movies at the local video rental shop, a year from now you may use 60GB per month and watch your favourite TV shows and movies from a streaming service like Netflix, XBOX Live or iTunes. And if you do, your Internet Service Provider will stuff it’s big hands deep into your pockets and pull out all your cash.

Here’s Strombo explaining it:

But isn’t that fair? Shouldn’t we pay for what we use?

This may sound fair, but in reality it’s not. As Netflix points out the actual cost of a GB of data transfer over wired lines is about 1 cent, not $1 like they want to charge. And there is no real reason to cap downloads because the capacity is there. This is just a good old fashioned moneygrab. But there may also be a more sinister reason behind it, and it relates to the Net Neutrality debate that has been raging in the US.

The Internet Service Providers have a not-so-hidden agenda – to force you to keep using their services. It’s simple really: All the major Canadian ISPs also offer TV and video-on-demand services through their cable boxes. But now companies like Netflix infringe on this market. Why watch a pay-per-view movie on Shaw for $3.99 when you can watch all the movies you want on Netflix for $8.99 per month? The trick here is to make Netflix unavailable, or too expensive, so that people are forced to stick with the old content providers. It’s as simple as that.

Net Neutrality at risk

But there’s more to it than simply trying to force people to stick with their old cable plan. This move may be the first step in an all out attack on Net Neutrality. And that’s worrysome to say the least. Net Neutrality simply means that you pay the same price regardless of what type of content you download. So reading your email, checking updates on Facebook, downloading documents from work and watching videos on YouTube and Netflix are all bundled into your internet package. In short you pay for the use of the web, not its services. In the world ISPs wants you pay based on what services you use. So if you want to use just email and facebook you pay one fee, but if you want to watch streaming video on YouTube or use your internet connection for gaming you have to pay an extra fee. And when it comes to music, TV and video the many services out there are simply blocked and you are forced to use the services authorized by the cable providers.

Sounds insane, right? Well, it’s excatly what the ISPs in the US tried to do. And it’s exactly what the ISPs here in Canada will try to do if they get the chance. The bottom line is they want to make money, and the free and open internet is preventing them from doing so so they want to shut it down. Disturbing, right? Well, it gets worse!

(To see a great exlanation of Net Neutrality go to www.theopeninter.net)

The CRTC is not here to help you (!?!?)

Last year I reported Shaw Cablesystems to the CRTC for willfully crippling HD broadcasts on their regular cable. My argument was simple: You can get CBC, CTV, Global, CityTV and Omni in HD for free if you attach a clothes hanger to a cable and hang it out your windiw. But if you have Shaw cable you get a cropped SD version of these same channels and you have to pay for an expensive HD box to get access to the free HD signal. Furthermore this was around the same time the cable companies were trying to force these same over-the-air channels to pay for the privilege of being broadcast on the cable systems. You may remember it as the “Save Local” campaign and it was one ugly piece of corporate greed, willful misinformation and outright lies on both sides.

Anyway, I contacted the CRTC and after a lot of back and forth I got one of their representatives on the phone. What he told me was truly mindboggling: When I asked him why the CRTC was not acting in the best interest of the consumers he told me point blank “That’s not our job.” He went on to tell me, and I’m paraphrasing here, that the job of the CRTC is to ensure that the cable providers follow Canadian law and act in a fair way in the market. In other words that they don’t enter into price gouging and undercutting against each other. “So you’re saying if they all just agree to raise prices to an insane level, stifle service and generally screw over the consumers, the CRTC is OK with that?” I asked. And his reply? “Yes”.

The reality is that unless I was misinformed by this CRTC employee and I’m unaware of some other government entity that has oversight over this, the Canadian consumers are not being protected from price fixing by four companies who are basically allowed to run the show on their own. It’s kind of like the mafia really. And taking this into account things really start to make sense: Why our cell phone services are crappy and more expensive than anywhere else on the planet, why we pay more for cable than our neighbours to the south, why we can’t get Netflix, Zune Marketplace, Hulu and a whole pile of other services in Canada and why we, the consumers, are being screwed over again and again without anyone standing up and saying something about it.

Time for action

Not to be blunt or anything, but this bullshit has got to stop. Canadians are far too polite when it comes to issues like this, and the big corporations take advantage of that compliance. This is one of those cases where unless you stand up, let your voice be heard and tell your elected officials they are screwing things up for everyone, we are all going to pay for it down the road. Unfortunately I’m a mere resident of this country and I have no right to vote so I’m at the mercy of those with the power of citizenship in the matter. So here’s what you should do, right now:

  1. Go to http://stopthemeter.ca and sign the petition
  2. Send all your friends, family, frenemies, school aquaintences and your neighbour’s cat to the same site and get them to sign the petition (well, maybe not the cat)
  3. Share the link on Facebook, Twitter and everywhere else you think someone may see it
  4. Go to OpenMedia.ca and educate yourself on this very important issue.
  5. Contact your local and government representatives and demand that the CRTC start protecting the rights of consumers, not just the rights of corporations
  6. Call your Internet Service Provider and tell them point blank you are not happy with what they are doing and that you want your internet to remain free, clear and uncapped
  7. Tell your friends about this issue and get them involved

We are at a turning point in time. Up until now the internet has been free, clear and uncapped and as a result we have seen a massive emergence of new companies, new services and new ways of communicating, sharing and enjoying content. If the ISPs get their way, those days will soon be over and we’ll be moving backwards. That’s not acceptable. Stand up for your rights and take action!

Categories
Internet My Opinion

10 steps to save the newspaper

There’s been a lot of talk recently about the imminent death of the traditional newspaper. And with good reason. Over the last year or so several papers, both minor and major, have gone belly up. There are many reasons for this trend: More people are turning to the internet to get their news. The internet has opened the door for other outlets such as TV networks and online service providers like Google and Yahoo! to provide news. And more and more people are turning to blogs, social networks, discovery engines and other non-traditional sources to filter and supply the news they want when they want it.

Considering the way and pace at which the world is progressing, from cell phones with internet access to the plugged-in reality of both office and home life it’s no wonder then the trusted pile of thin paper that shows up on doorsteps throughout the world is starting to lose its foothold.

But does this mean the time of the traditional newspaper is over? Not by a long shot. It does however mean it is time the newspaper business starts looking at the way they do business and change their perception of themselves as a publishing house to a news provider.

Over the last couple of months I’ve pondered this seemingly impossible situation and tried to come up with an answer to this question: Why is it that North American newspapers are falling like flies while their European counterparts are alive and well? The answers I’ve come up with give some insight into the paradigm shift that is taking place in the news world as we speak and provide a new path for those newsmen brave enough to follow it.

Full Disclosure: The following is my personal interpretation of the world and is backed by zero statistical, sociological or otherwise scientific study. The list has been developed through the use of common sense and observation of amongst other three highly successful newspapers in Norway, each of which flaunt well over one million daily readers in a country with a population of only 4.6 million.

1. Put it all online

Regardless of how much you like to think people still read real newspapers, the reality is (in the western world at least) people get their news on the internet. There are many reasons for this, most importantly convenience, searchability and the fact that unlike a physical paper that is published once or in some rare cases twice a day, an online newspaper can be updated by the minute and provide breaking news when it happens.

When I came to Canada in 2002 I was dumbfounded by the fact that many newspapers only published part of their paper online and expected their readers to pay money for the rest. This type of archaic thinking is as counterproductive as it is destructive, most of all because it ignores the fact that people expect information on the internet to be free. And the second you ask for money, they’ll turn away.

And there’s another benefit to putting your content online: You are likely to reach a vast audience that would never spend the money to buy your paper. I myself am the perfect example: Since I came to Canada I have never once bought a single newspaper yet I read articles from at least three different ones on a daily basis. Online. Why does this matter? After all I’m not paying for anything so why should you be providing me with the information for free? Well, if you have a sound online advertising and monitization strategy, you will earn money even from a cheap bastard like myself every time I open one of your stories.

2. The internet is a visual medium. So use it.

Massive Image OverloadWhen printing a physical newspaper you are faced with huge challenges, especially where cost is concerned. Colour photos are more expensive than black and white. And adding an extra sheet of 4 pages to accommodate for a lengthy article or a few extra photos can push you way over budget. As a result newspapers have become masters at aggressive editing, image selection and page property management. None of which matters when you go online:

One of the many great things about the internet is that real-estate is no longer a problem. Want to post a 6,000 word article on penguins with frostbite? Go ahead. Have a humongous graphic or image you want to show in all it’s splendor and detail? Just place it as a thumbnail in your page and link to the full size version.In short, when moving from print to online as your publishing medium your options in terms of visual content become limitless. So exploit it.

Huge article imageOver the years the three major Norwegian newspapers Aftenposten, Dagbladet and VG have all experimented with different types of layouts and text vs. image placement. Over the last year or so they have all landed on pretty much the same model which works exceptionally well for all of them. I call it Massive Image Overload: On the front page every story, no matter how small, is accompanied by a big photo and only the title and the short two-line excerpt is featured. This strategy creates a visually compelling and easy to understand front page with huge click-through rates. Combined with properly interspersed ads and other effects and you have a money making machine.

But the Massive Image Overload strategy goes beyond that. Once you get to the actual story it is always accompanied by a huge main photo or video on the top of the page. This was actually done as a result of big reader surveys and it is both attractive and effective. Articles with multiple photos are often also accompanied by Flash image galleries, photo documentaries with adjoining audio or in some cases entire sub-pages with more images. This makes the stories far more enjoyable to look at and easier to digest and also increases the over-the-shoulder factor.

3. Offer the readers a place to connect

The Readers' VGSocial media has been the it-word for a long time now and shows no signs of slowing down. The problem is most people don’t understand what social media is nor how it works. It really isn’t that hard to grasp: Social media is a very loose definition that encompasses pretty much anything and everything that allows users to interact and share with each other.

For a newspaper social media can be both a blessing and a curse. Used wisely it can also become a massive source of income and interest: Your readers have oppinions. So why not give them a place to voice those oppinions? Or even better, showcase them for everyone to see! Several years ago VG introduced a novel idea called “The Readers’ VG” or “VG Blogs“. The principle was simple: Let the readers build their own blogs under the umbrella of the newspaper and feature the best and brightest right on the front page of the online paper. That way you get increased page activity through interaction (which means an increase in advertising revenue) and free content to share with your readers. It’s a win-win situation.

Of course becoming a new blogging platform when companies like WordPress is doing such a good job at it is not an easy task, but the added bonus of potentially being published on the front page will be enough to turn both new and existing bloggers to your service. As long as it’s free of course.

Reader interaction can also be encouraged through the enabling of commenting on news stories, but this has to be heavily controlled and monitored to avoid total disaster. A smart way around this problem that I came across is to offer bloggers the ability to submit their links to be placed at the bottom of the article. That way you avoid the total nutcases and outright flamers and at the same time get valued input and user interaction through direct linkage. Because who wouldn’t want their own blog featured prominently at the bottom of an article by a hugely popular journalist?

4. Bring added value both online and on paper

PDF version of the real paper“All of this is well and good” you say, “but how do I keep readership of my actual paper up? By putting everything online won’t I just lose all my subscribers?” Not if you offer added value in both formats:

For all the value and instantaneousness of the internet, there are certain things better read while sitting in the sofa, at the breakfast table or on the SkyTrain. And likewise there are certain things that are only worth reading as they happen. So rather than trying to cram all the online content into the morning paper or restricting the content of the online version to match the physical one, start specializing. Publish online-only and paper-only articles. As I said before, your online readership is not the same as your paper readership anyway so start pandering to the people you are targeting. That way you can even do cross-promotion: “To read more on this topic pick up tomorrow’s paper”. “This article only available in the online version”. Dagbladet has perfected this technique to such a degree they are now able to sell PDF versions of the paper for people who insist on reading it online but want that added content. It sounds crazy but it works.

If you pick up any of the papers I’ve mentioned here and match them to the online versions you’ll see a huge difference in both weighting of stories as well as what is featured. Whereas the online version focuses heavily on breaking news, sports and entertainment, the paper versions put greater emphasis on opinion pieces, feature articles and interviews and generally heavier and more time consuming material.

5. Go beyond the basic daily to include a weekend feature magazine

When I was a kid, Aftenposten used to publish a monthly magazine called A-magasinet. This publication looked and felt like Time magazine and contained the same type of content: Feature articles and interviews, in-depth exposes, profiles, fact pieces etc.

A-magasinet was killed off while I was in seccondary school but resurrected a few years ago due to renewed interest in stories that went beyond the superficial. The new weekly version is smaller and thicker than a regular newspaper (it is published in the European tabloid size if that means anything to you) and is presented with large photos and a more magazine-like layout. The tone of A-magasinet is light but serious and the magazine reads more like a book.

The articles featured in A-magasinet are only available by buying the magazine and you can get it either by subscribing to the paper or by buying or subscribing to only the Friday edition in which it is included. And interestingly a lot of people choose this latter option.

6. Think way outside the box

Vektklubb.noOne of the most surprising revenue streams I was able to find for a newspaper was a service offered by VG called “The Weight Club”. As the title suggests it is a club you can join to get help loosing weight. By paying a small fee you get access to a closed site within the online newspaper that offers everything from calorie calculators to personal trainer advice, equipment and gym membership discounts, live chats with professional trainers, doctors and other health care providers and a massive support system consisting of other people in your situation.

The service also features success stories in the regular online and printed paper and publishes weekly articles and teasers for non-members to get them hooked.

The Weight Club has turned into a big success both for the paper and for the participants as a huge community has been built that shares recipes, advice, trials and tribulations with each other to achieve a healthier lifestyle and a better life in general.

7. Hook up with the experts

One of the things that really frustrates me when I read papers is that they tend to employ so-called “tech experts” that in reality know less about technology than my guinea pig. And why should they? They’re often just journalists that have been given an assignment that they don’t particularly like or know anything about. This same statement true for most other specialities as well – the paper experts are not really experts. But why reinvent the wheel and make it square to begin with? The internet is full of great sites with knowledgeable people that not only are real experts but know how to communicate with your audience. So rather than labeling one of your journalists as a tech expert or personal healt expert or whatever else you think your readers are looking for, strike a deal with an existing web site that already features this kind of content, put them under your wing and cross post with them. It’s a win-win situation for both parties as the expert site gets visitors from your paper and you get valued advice and content from theirs. And as a bonus all those emails from pesky nerds slagging your expert for sending out Tweets about looking forward to “e-chatting” with them will be long gone.

8. Start a poetry contest

By far the most bizarre and successful phenomenon to hit Norwegian newspapers in the last 5 years must be Dagbladet‘s Monthly Poet. I don’t think even the creators realized just how big a poetry contest where the only prize was a feature article at the end of the month would take off quite as much as it has. Today not only do people submit tons of excellent poetry but the contest has breathed life into poetry as an art form in schools.

Of course poetry is just one of several creative avenues one can pursue but it shows that if you give people a platform to present their art, great things can happen to benefit everyone.

9. Let everyone be a critic

Reader reviews on Dagbladet.noEveryone’s a critic, especially when it comes to movies and music. And I can’t tell you how many times I’ve caught myself frustrated with a review that went completely against my own perception. And there are thousands like me who are just itching to let the world know their own opinion of the latest blockbuster or chart topper. In other words tons of untapped potential.

Rather than just putting out reviews and letting people vent about them to their friends, how about offering the readers the ability to write their own review? Several online papers now feature a button under every review saying things like “Disagree with the review? Write your own!” and linking to a forum where people can go nuts discussing, criticizing and gushing about their new favorite flick. Providing a proverbial soap box for relatively “safe” discussions about movies, music and theatre is a great way to increase readership, build a community and give the readers a feeling of belonging and contribution. Not to mention that the discussions are often both entertaining and valuable to people who are looking for a good movie to watch or album to buy.

10. Go beyond text to become a broadcaster

Dagbladet TVThe TV stations have been stomping around in your front yard stealing your readers for years. So why not do the same to them? Online video is a largely untapped potential – especially when it comes to local news gathering. And while the TV stations are still on top when it comes to video news coverage, they are restricted by air times and CRTC rules and regulations. Not so with the internet.

With the technological modernization of videography and the recent cuts in many of the broadcast outlets there are thousands of highly skilled TV professionals out there looking for work. All a news paper would have to do to bridge the previously uncrossable gap between print and moving images is to hire some a couple of videographers and send them out with the journalists. The result would be instant news published throughout the day for easy ingestion through multiple devices and sources in a way that the broadcasters still think of as unprofessional and unstructured.

The reality is that video on the web will become hugely important in the years to come and the first people out the door with instant newsgathering and on-demand publishing will be the winners. And for all the value of the written word, some times a 2 minute video is just easier and more interesting to get through.

Categories
Internet

Top 10 rules of Twitter etiquette

Twitter rantThis weekend the Vancouver Twitter crowd bore witness to what can only be described as an attempted social suicide live on Twitter. A relatively well followed Twitter personality decided that a late Friday night would be the perfect time to “call another Tweeter out” as a “fake” and take what should have been a personal disagreement into a very public and very damaging shouting match. For well over two hours fellow blogger Michael Kwan and I watched in morbid fascination as the attacks evolved from personal insults against one person to a frontal assault on all the people who tried to talk the guy off the rapidly narrowing edge he put himself on. By 2 am innocent bystanders were promptly stamped down, called retards and accused of everything from being stupid to being child molesters.

As we watched this bizarre story unfold it became clear to both Michael and myself that even seasoned web veterans are having a hard time grasping the new world of social media, in particular the fact that with great exposure comes great responsibility and that even a small misstep can have wide reaching and hugely damaging consequences. So we decided to put together a list of 10 Twitter Etiquette tips to keep your online presence one you can live with both now and in the future. Michael covered 1 to 5 on his blog and here is the rest:

6. Keep the private private (Direct Messages (DMs) are there for a reason)

If you have something to say that is only of interest to one or just a few people, whether it be expressing your love, planning a lunch date or airing your grievances, use the Direct Message function. Not only are these things not appropriate for the public stream but there is little chance your followers are interested in your everyday practicalities, confessions of love and hateful bickering. In addition, there is no guarantee your followers are also following your friend so they might only get one side of the conversation. And finally, if you announce to the world where you are having lunch, the nutcase stalker you didn’t know you had might very well show up.

7. Don’t flood the stream

Twitter is less of a communication tool than a collective-stream-of-consciousness artifact. And in this lies both its appeal and its most serious annoyance. Unless Twitter users are utilizing some form of Twitter management tool like TweetDeck, the face of Twitter is the stream populated by a chronological list of the most recent tweets from all the people you follow. Which is great in a kind of bizarre social gestalt kind of way until one or two of them start flooding the stream with tons of Tweets over a short period of time. And even though it might seem to the poster that they are just carrying on a (mostly one-sided) conversation, they are in reality taking over the feed for those presently watching. And like in any other social situation, whether it be a party, a meeting or a forum, dominating the conversation is rude and an excellent way of loosing your followers. Twitter is a microblogging tool. If you have a lot to say, put it in your regular blog or write a book.

8. Apply the Bush test liberally

You know how it seemed like ex-president George W. Bush had his foot surgically inserted into his mouth? Twitter is a great place to prove you are suffering from a severe case of foot-in-mouth disease. 90% of the time the stuff you post on Twitter is completely benign. But from time to time you want to post something that may piss someone off either intentionally or unintentionally. So before you post anything, consider this: Would you want your kid sister, mother, future girlfriend, boss or mother-in-law to read it? Because chances are they will. If the answer is no, your rant is better left in your notebook or your therapist’s couch.

9. If you don’t have anything good to say, don’t say anything at all

I stole this one from my mom. And it’s a rule I try (unsuccessfully) to live by: If you’re angry and feel like lashing out either directly or indiscriminitely it’s better to step away from the keyboard and take a walk. In the heat of fury you are likely to say things you will regret but things said cannot be unsaid. Ever (see point 10). So rather than ruining your social life and insulting the people that respect you, remember that this too shall pass and, in the words of famous Norwegian poet Alf Prøysen: “Tomorrow is another day, clean and unused, with white sheets and crayons for you” (my translation).

10. The web is forever

I’t’s been said many times beofre but aparently it needs repeating: Anything and everything you put on the web remains there forever. Searchable, traceable, sourceable, ready to resurface years later. That’s the case for text, pictures, audio, video and yes, Twitter posts. So that bat you planted in some guy’s face via a not-so-finely worded Tweet yesterday may very well come back to bite you in the ass and ruin your chances at a job 20 years from now. Because who knows, maybe some day you’ll be vetted for a seat in the president’s cabinet.

If you missed points 1 through 5 head on over to Michael Kwan’s blog Beyond the Rethoric and read the first half of this article.