Want to bring more people to your website, play nice with social media and allow everyone to access your fabulous content, regardless of how they choose to do so? If so you should check out my newest course on lynda.com, Improving SEO Using Accessibility Techniques. This course grew out of a realization that though SEO and Accessibility seem to be at the opposite ends of the “stuff I code for and care about” spectrum, they are actually two peas in a pod. And they are also sharing that pod with a third pea called “Web Standards”. Or, to put it slightly less cryptically, accessibility, SEO and web standards go hand in hand … in hand. And by applying all three in your web development process you end up with sites that are not only easier to access for people who use keyboard navigation and text-to-speech browsers, but also other non-standard visitors like Google, Bing, Facebook, G+ and so on.
Check out the video above for a primer and go watch the Improving SEO Using Accessibility Techniques course on lynda.com to get your sites up to snuff and get more visitors in the process.