No longer ‘just’ an author

For the past 3 years I’ve been moonlighting as an author for online video training library lynda.com making instructional courses about WordPress and web design and development. Working with the staff at lynda.com and interacting with my viewers has given me a whole new understanding of the work I do on the web and also an avenue to help others make sense of the web and use it to take control of their online presence and create great things. So far I’ve created 9 courses and many of these have already seen several updates. And that’s just the beginning.

From ‘Author’ to ‘Staff Author’

As of today, October 1st, 2012, my title changes from lynda.com “Author” to “Staff Author”. What does that mean? First and most importantly it means I will be making more courses on web design, development, WordPress, and other topics so I can share more of my knowledge with you and do my part to educate the users of the web. Secondly it means I will now be able to dedicate my time primarily to the development and production of courses with lynda.com. Though the exact roadmap for the future has yet to be laid out what I can say is there will be more WordPress, more web design and development, and more cool stuff.

What does that mean for Pink & Yellow Media and Design is Philosophy?

This change of title begs one important question about the future of Pink & Yellow Media and this blog. The good news is nothing will change – at least not on the surface. Pink & Yellow Media will continue to take on clients and creating great websites for individuals, small businesses and large corporations. And I will continue blogging about web design, WordPress, and whatever else seems topical right here on Design is Philosophy. In fact I hope I’ll be able to publish more content here. Behind the scenes I will take on more of a consulting role in the company allowing for others to take on some of the more labour intensive challenges. To be able to deliver the best and most up-to-date educational material through lynda.com I still have to have a foot firmly planted in the real-life day to day of web design and development. That is the only way to keep up to snuff of what’s going on. But rather than doing all the work myself my plan is to bring on a select group of designers and developers and grow the company. This will be a huge learning opportunity for me and the new members of the team and will ensure that both present and future Pink & Yellow Media clients get the best the web has to offer from us.

More to come…

These are exciting times for Angela and myself. We are in the process of building the new Pink & Yellow Media studio in Burnaby and my new role at lynda.com opens new opportunities for us as well as our company. And most of all I am very excited about adding my name to the list of amazing people already working for lynda.com and being able to keep making training materials for the users and builders of the web. Exciting times indeed. Stay tuned. More to come…