I predict a Surface by Microsoft in your not-too-distant future


Last night Microsoft lifted the veil on one of their ultra secret projects of which there has been much theorizing and guessing but little actual information. At a Los Angeles event presented by the top brass of the company, a new product line was announced, and with it a new path was staked out for the company that has pretty much defined personal computing.

What was presented (and what is shown in the flashy but vague video above) was the Microsoft Surface: A tablet powered by either Windows RT or Windows 8. The name itself is confusing – the Surface used to be a gigantic touch screen table – and the two variants will leave the masses stumped, at least at first, but even so this is good news. And unless something strange happens in the next few months I see a Surface in your hands in the not-too-distant future.

Why Surface Matters

Almost ten years ago I drew a computer for Angela. It was a touch screen computer with a monitor that flipped vertically so it could be used as a tablet or as a stand-alone TV. It had multi-touch (unheard of at the time) and both touch and pen input, and in my mind it would revolutionize the computing industry. Unfortunately I don’t own a computer company so the drawings remained on a piece of paper.

What mattered though was how the computer was to be used: I envisioned myself on a plane, with the computer on my lap, recording music with a keyboard on the multi-touch screen, editing videos in Adobe Premiere using a pen and doing work in Photoshop. What I drew was a crude version of a full feature tablet computer. And no matter what the iPad fanatics say, that’s what everyone has always wanted.

With the launch of the iPad we saw a dramatic shift in personal computing – one that took the computer from a working tool to a playing and entertainment tool. And though the iPad and Android tablets do have lots of productivity tools, when the real work is to be done the “real” computer is the only option. Before the iPad announcement everyone and their grandmother assumed Apple would release a slate MacBook Pro with multi-touch. They didn’t. And they haven’t since. As a result there is still a gap in the market. What Microsoft has done with the Surface Pro is fill that gap. And that is bigger than you think.

Microsoft Surface
Promotional photo of the Microsoft Surface – from Wikipedia

Touch computing in primetime

The Surface comes in two versions, one of which I don’t care about. I’ll get to that in a second. What matters here is the Surface Pro running Windows 8. And here’s why: With this device, which for all intents and purposes is a keyboard-less ultrabook, you can do everything you can currently do with your laptop, just in a smaller and more convenient form factor. In the demo at last night’s event they showed off photo editing with a pen in Adobe Lightroom. This resulted in me commenting on a Facebook thread that “Any photographer with a brain will buy this thing”. What I saw was a device that fits perfectly into an existing workflow: With the Surface Pro you can tether your digital SLR to the Surface, control it in Lightroom, and edit with a pen on the fly. You can do the same now, but it’ll be with a laptop and a Wacom tablet. This is just easier. And it’s only the tip of the iceberg.

What I hate (yes, hate) about my Transformer Prime is that a) it doesn’t let me do web debugging, editing and publishing on the fly, and b) it doesn’t let me run a local server so I can demo websites for my clients. These functionalities are imperative to me and the reason you’ll often find me lugging around both my Transformer and my laptop. It is also the reason you’ll notice a lot of Apple users lugging around both their iPads and their MacBook Pros or MacBook Airs. What Microsoft has done here is combine the two devices. And it’s a stroke of genius.

On that note I would not be surprised if Apple will release a touch MacBook Air in the next 12 months or even sooner. And when they do all the Apple heads will yell from the rooftops that it is far superior to anything Microsoft could produce. We live in a time of religious dogma. Sad but true.

A tale of two versions: Windows 8 vs. Windows RT

It has long been known in tech circles that Windows 8 will ship in two main versions: Windows 8 (the new version of the Windows operating system as we know it) and Windows RT. Windows RT is a weird little hybrid OS that is targeted towards tablets and other touch screen devices (phones perhaps? I’m just guessing here). The differences between the two are striking and I hope Microsoft changes their naming conventions before the release to avoid confusing the hell out of people. Windows RT as it is right now does not run your Windows applications. Instead it is similar to what you see on the iPad and Android devices: It runs apps from the Microsoft App store. That means it is light weight, uses less space and battery, and requires less beefy hardware. As a result the Surface (Windows RT version) will be lighter, have longer battery life, less memory and be snappier. But it will also not run all the stuff you want it to run. In reality it will be Microsoft’s version of the iPad.

The Surface Pro on the other hand will run Windows 8 proper meaning you can run all your regular software on it. It also means it’ll be heavier, have beefier hardware, and most likely shorter battery life. And it’ll cost more.

So right now Microsoft is talking about two different but eerily similar operating systems and two different but eerily similar tablets. If their marketing people have their wits about them they will solve this issue with better naming or a deliberate demarcation, but based on past history I don’t think they will.

Much of the concern in the tech media today has been this very issue: Microsoft is creating a fragmented market within its own product lines and people will be damn confused. I’m not sure if this is true, but only time will tell. The bottom line is this: If you want a tablet that behaves like a tablet, you get the Surface. If you want a tablet that behaves like a computer, you get the Surface Pro. End of story.

Erm… aren’t there already Windows tablets out there?

For those of you who live at BestBuy this announcement is a bit weird. Because if you go to BestBuy right now you can buy at least two different Windows tablet computers (known as “slate” computers). Yes, it’s true. And come the October-ish release of Windows 8 the market will be flooded with similar tablet computers running both Windows 8 and Windows RT from all the major computer manufacturers. Which is why I wrote the article “Don’t buy a new laptop right now” a few months ago. With the release of Windows 8 the computer market is going to change dramatically, and all the computer manufacturers are lining up new devices; desktops, all-in-ones, laptops, ultrabooks, and tablets, to correspond with the release.

This explains the last somewhat perplexing news from last night’s event: While the Surface (the tablet tablet) will likely be released in conjunction with Windows 8, the Surface Pro (the tablet computer) will be released three months or so after the release. This is by all accounts a blatant move to ensure that the OEMs (Asus, Dell, Samsung, Acer, HP etc) have a chance to roll out their own products before Microsoft steps in and takes over the market. Because unless the Surface Pro is a piece of shit computer that sets fire to your furniture and makes your dog go bald, everyone will simply wait for the computer right from the mothership and buy that one. I know I will. And so, I predict, will you.

3 thoughts on “I predict a Surface by Microsoft in your not-too-distant future

  1. I have followed the development of Win8 and I’m not yet sold. What I want to see is if a touch enabled OS like win8 will have good usability on both traditional laptops/desktops and tablets. Certainly, it wasn’t the case previously which is evident if you have ever tried to use a touch enabled version of Win7. It’s a lesson in frustration, but on the desktop it’s the best OS yet from MS.

    My concern is MS may swing too far to the touch side, making the OS cumbersome for use on a desktop with a keyboard and mouse. That is the reason Macs run MacOS and the iphone|pad|pod run iOS. Similar under the hood but a different interface optimized for how it is used.

    I love the keyboard as a case idea, certainly a nice touch and something Apple should copy.

    As for not buying a laptop now, I think that goes for Windows based systems but if you are on the market for a Mac the new Retina Macbook is certainly an awesome machine. I run Windows, but will likely buy a Macbook as I love the design and for most of the work I do the MacOS will do just fine or better. I’ll need a few Windows apps, but I’ll just run them under Vmware Fusion which shoudln’t be a big deal. I’ll get the benefit of that amazing screen and a nice device for mobile photo editing.

    1. I agree that there are a lot of things that have to be sorted before Win8 can take over the world, but what we are seeing is positive.

      Just a note on the MacBook: From what I’ve seen, many of the very useful new touch features that ship with Win8 do not work on Macs because of a licencing war over gestures. As a result when people run the current version of Win8 on their MacBooks with touch screen it doesn’t work properly, and that’s on purpose. The touch capabilities in Win8 are surprisingly useful even on a laptop and I think a lot of people will be frustrated when they realize they could have gotten a laptop that leverages all the capabilities rather than just some of them. In addition, all the Windows focused companies are holding back their new shiny toys in preparation for the Win8 release meaning anything that is being pushed out now is going to be sub-par in a couple of months.

      By all means, if you want to shell out the $$$ for a computer with a display with a resolution that is not supported by 99.9999999999% of the content on the web, go right ahead. For your application (photography) and some others (video editing in particular) the Retina display is a huge plus. For the rest it is just a feature they won’t actually get to use much.

  2. Windows already dominates the world, Win8 is a progression of the OS and will likely take over the world regardless of how good it is. I’m sure it will be a good OS, but maybe not as good as the hype machine is making it out to be.

    I’m not a mac user, I have never owned one, but they have come a long way. The simple fact is that an Intel based Macbook is a ‘good laptop’, better than most of the devices on the market. I may buy one just to run Windows on it, or dual boot with MacOS. It is miles ahead of most of the crap on the market today.

    I do like a few devices from Lenovo, my go-to brand for years. The new carbon T series models look slick, and I may end up with one of those too.

    As for software not supporting Retina, that is understandable since it was just released. One year from now, I wouldn’t be surprised to see devices with high-res screens from more than just Apple. It will come, it’s just not there yet.

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