Tasked with creating a blog for your business and don’t know where to start? Look no further than my new lynda.com course Blogging for Your Business. Whether you are creating a blog for a large company or for your own business this course will help you set up and execute a plan that will make your blog part of your business and marketing strategy.
In creating the course my primary target audience was the person in a large company who is tasked with creating a blog because “that’s what everyone is doing these days”. It focuses on planning and strategy as well as how to make the blog part of the business and the overall marketing strategy and even how to find value in something a lot of people imagine as a waste of time and resources.
Blogging for Your Business is a course focussed on planning and strategy. This was done because it is usually the planning and strategy part of the process that is left out when a new business blog is built. The course takes you through the planning process of creating a blog as part of your business marketing strategy. In it I provide a structured approach that divides the planning process into discrete stages, each with its own tasks and decisions. Through the course you are presented with key decisions, best practices, and expert advice that make you better informed and more equipped to build a blog that helps boost your business and its presence online. The course also shows how to set goals, delegate responsibilities, find a content niche, recruit contributors, and how to make technology decisions.
This is my first live action course and from a planning perspective it is also the most complex course I have created and I am very excited that it is now available for the world to see.
Watch the course and join the discussion about how to blog for your business!
If you do not have a lynda.com account already and you want to know what we’re all about, go to lynda.com/trial/mor10 for a free 7 day trial.