Newspack: Automattic, Google, and the SaaSification of WordPress

Earlier today Automattic (the company behind WordPress.com headed by WordPress co-founder and project lead Matt Mullenweg) announced Newspack by WordPress.com, a “next-generation publishing platform” “aimed at small- and medium-sized news organizations”. The new platform is funded in part by Google, through the Google News Initiative, and other companies. Here are my preliminary thoughts. A missed opportunity…